Wednesday, January 25, 2012

Wanted: need filler

Are you a need filler? Someone who takes the time to ask good questions, listen to the answers, then clarify how you can be of benefit to them? In sales, the emphasis is always on  "find the pain", and that can be a legitimate way of helping a potential client or customer, and lead to getting their business. However, truly filling their needs is a bit more involved. You see, sometimes people ( or companies) don't even realize they have an issue because the pain hasn't hit yet. That's where you can be of real value to them. You are giving them a fresh set of eyes to see their situation. It's possible that as you go through this process, they will say " we've already got all this covered" in which case you will have helped them by verifying  their conclusions. More likely you will have touched on an area that may not be on their radar yet.

So feel good about going out into the world and engaging with people and businesses. They're looking for what you have to offer... if you are a Need Filler.

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